About Us

Primo Sportprijzen has a rich history dating back to 1955. Herman Krott started his sports trophies business in the Jordaan district of Amsterdam. What began as a small shop grew over the following decades into an established name within the Dutch sports trophies industry.

Our history is inextricably linked to sport. Founder Herman Krott played a significant role in Dutch cycling as a team manager and co-founder of the Amstel Gold Race. His name lives on today with the Herman Krott Trophy, which is awarded annually to the most combative rider.
That passion for sport still forms the basis of our organization.

Over the years, we have developed into a specialized wholesaler of sports trophies for resellers. Since the acquisition by Champion Trophy Products in 2021, we have further expanded this position. Thanks to greater purchasing power, ample stock, and an ever-expanding range, we can support our customers even better.
In September 2025, we moved to Oosterhout. From this location, we are taking the next step in our growth.
After five years under the name Krott Trophy Products, we are continuing as Primo Sportprijzen. A new name that better reflects who we are today and where we are headed, with the same experience, service, and passion that have formed the foundation for over 70 years.

Primo Sportprijzen is a wholesaler that supplies exclusively to resellers. Our assortment consists of thousands of items, including cups, trophies, medals, rosettes, glass and crystal awards, challenge cups, and other distinctions.
In addition to our wide range, we offer extensive personalization options. This helps our partners quickly and easily offer a complete range to their own customers.

Wide range. Large stocks. Fast delivery. Personal service.

With over 70 years of experience, we look not only back on a rich history but, above all, forward. Together with our resellers, we continue to build the future of sports trophies in the Benelux.